Art direction · Campaigns · Social · Digital products

Ideas made clear, useful and worth remembering.

I am a hands-on creative and digital project lead with more than nine years of experience taking work from brief and direction through design, production and delivery.

Dulcino Gelato social campaign creative Dulcino GelatoCampaign and social creative · Dubai
9+years across creative and digital work
100+projects delivered through LeapTech Labs
UAE + globalclient and market experience

Based in Sri Lanka · Available to relocate to Dubai

Work shaped around a clear purpose.

Brand systems, campaigns, social content and digital experiences built to communicate well and work across formats.

Dulcino Gelato campaign creativeView live brand ↗

01 · Dubai, UAE

Dulcino Gelato

A flexible creative direction for an Italian gelato brand across seasonal campaigns, social content and physical touchpoints.

Focus
Campaign artwork, social assets, brand application and digital creative.
Role
Concept development, design, adaptation and final delivery.
Calypso Sunset Beach Hotel digital campaignRead case study ↗

02 · Hospitality

Calypso Sunset

Social-first content and performance work for a beachfront hotel establishing its place in the local travel market.

150%follower growth
200%interaction improvement
1,000+leads and inquiries
Role
Content planning, visual storytelling, paid social and performance reporting.
Jigsawfy ecommerce experienceView live site ↗

03 · Ecommerce

Jigsawfy

An evolving ecommerce and content experience for a Sri Lankan puzzle brand, supported by search and conversion improvements.

55%organic traffic lift
40%keyword ranking growth
10%conversion lift
Role
Digital experience, content operations, on-page SEO and platform improvement.
A Star Doors campaign visualView live brand ↗

04 · Singapore

A Star Doors

Ongoing creative support for a product-led home brand across social, campaign and digital touchpoints.

Focus
Social content, product communication and campaign adaptation.
System
Reusable formats and visual standards for consistent production.
LTU Asia Aviation Services responsive websiteRead case study ↗

05 · Web experience

LTU Asia Aviation Services

A revised website and information structure designed to improve credibility, navigation and inquiry flow.

40%more qualified applications
30%organic traffic growth
15%brand perception lift
Role
Website planning, responsive design, service structure and delivery coordination.

Clear direction, careful execution.

I work across the full path from understanding the communication problem to preparing the final files and formats.

01

Creative direction

Briefs, references, visual territories and a practical standard for the final work.

02

Campaign systems

Core ideas designed to adapt across social, paid media, web, print and motion.

03

Brand stewardship

Consistent typography, imagery and messaging across changing formats.

04

Hands-on production

Design, revision, adaptation and final delivery using Figma and Adobe Creative Suite.

05

Motion and video

Short-form edits, social motion, templates and static-to-motion adaptations.

06

Digital implementation

Web experiences, content systems and interactive prototypes developed with delivery in mind.

A senior creative who still makes the work.

I am a multidisciplinary designer and digital project lead with more than nine years of experience across brand, campaigns, social content, motion, websites and product experiences.

At LeapTech Labs, I work as Digital Marketing and Web Projects Manager and remain the primary hands-on designer across most of the studio's 100+ projects.

Before LeapTech Labs, I led national B2C and B2B digital platforms and marketing work in Thailand and Sri Lanka.

2020 · Present

LeapTech Labs

Digital Marketing and Web Projects Manager

Creative direction · Design · Digital delivery
2018 · 2020

AIESEC in Thailand

National Marketing and Information Management

B2C and B2B platforms · Campaigns · Team leadership
2016 · 2018

AIESEC in Sri Lanka

National Marketing and Digital Experience

Digital platforms · Growth · Process improvement

Have a project or role in mind?

thishanpavithra@gmail.com

Currently based in Sri Lanka. Available to relocate to Dubai.